Creating a marketing plan, or a written strategy that will help your business grow by telling others about it, may be one of the most essential processes you will be making for your business. The question is: where do you begin? Give these 3 apps a try so you would know the answer.
Marketing Plan Premier
This iPad app may be one of the most comprehensive marketing plan creators there is in the market. Marketing Plan Premier appears as a mini-marketing text book that will require you to fill-in-the-blank as it heavily relies on the idea that all great businesses give solutions to the consumers’ problems. The simple yet hardly-attainable step would be to define their problems and explain how your products address them.
Other benefits of this app include a program that will analyze the workflow of your competitors, determine the value fit for your target market, and the appropriate price of your products. Lastly, it will brief you through a list of options in advertising.
Once you’ve gone through the process, the app will provide you a multi-page summary based on your answers, which may be emailed to you or sent to Dropbox.
Marketing Plan App
If you need less guidance but need much similar results in less time, Marketing Plan App may be the perfect app for you. Using this app will help you create everything – from your Vision Statements to a market analysis. It will even help you determine a budget for your marketing needs. Once you’ve filled in the blanks, you may be able to save the document as a PDF file or an MS Word doc and can be printed straight through your device.
Made by the government of Australia, this beautifully designed marketing plan app is available in iOS and Android tablets for free. Although it is not as wide-ranged as the Marketing Plan App, the interface is admirable as seen through its intuitive navigational structure that does not bog down in boxes while moving from one page to another.
The app also comes with a section which will help you in discovering your weakness and will give you suggestions and solutions on how to address it. Once you’ve input the data asked in the app, MarketMyBiz will compile all your answers in a single report that you can immediately print from your device or email as a PDF file.
The marketing part is always crucial in any business and can be a bit frustrating when it is not done well, most especially when it does not yield positive results. Good thing there are reliable apps in the market that will help you formulate a effective marketing plans if you have difficulty in doing so.